ABOUT SPLAY ATHLETICS
Splay Athletics' mission is to revolutionise the footwear industry by making shoes that respect the natural shape and function of the foot at an affordable price.
This exciting new company was born out of a Kickstarter campaign by the shoes designer, John Poulton, who was struggling to find affordable barefoot shoes for his own children. After designing a prototype he raised over $43,000, which was significantly more that his original target of $12,000.
It was clear there were other parents who wanted the same thing as John and this is why we are so excited to launch this brand. We were one of the original contributors who saw the value in these shoes for our own children... and we haven't looked back! There is nothing else like them on the market and my kids love them!
This exciting new company was born out of a Kickstarter campaign by the shoes designer, John Poulton, who was struggling to find affordable barefoot shoes for his own children. After designing a prototype he raised over $43,000, which was significantly more that his original target of $12,000.
It was clear there were other parents who wanted the same thing as John and this is why we are so excited to launch this brand. We were one of the original contributors who saw the value in these shoes for our own children... and we haven't looked back! There is nothing else like them on the market and my kids love them!
Splay's Three Essentials of Healthy Footwear
Splay are committed to making shoes that respect the natural shape and movement of the foot. They have created the W.T.F. Promise, so you always know what you can expect from Splay shoes.
The W.T.F. promise is simply that all of Splay shoes will be Wide, Thin and Flat. These three features will ensure a healthy, barefoot-like experience for all who wear Splay shoes.
The W.T.F. promise is simply that all of Splay shoes will be Wide, Thin and Flat. These three features will ensure a healthy, barefoot-like experience for all who wear Splay shoes.
WIDE
Splay shoes feature an anatomic toe box. This means that the toe box is shaped like a foot. Shoes with narrow toe boxes can structurally change the shape of the foot and wreak havoc on the arch. When the toes are not allowed to properly splay, balance is compromised and movement is impaired.
THIN
The sole of each of our feet has 200,000 nerve endings. These nerve endings serve to send sensory feedback to the brain about the terrain on which we are walking. This sensory feedback is vital in the development of a child's brain. Splay shoes feature a thin, flexible sole to ensure the brain is properly stimulated and capturing as much information as possible about the terrain, which helps children move more carefully.
FLAT
Raised heels have become a very popular feature on shoes. The problem is that a raised heel wreaks havoc on your posture and joints as your body is forced to compensate the entire time for this unnatural position. Even many athletic shoes have added this feature to supposedly reduce strain on the Achilles tendon. The problems is that when raised heels are worn frequently, the Achilles tenon will actually shorten which makes Achilles tendinitis and injury more likely.
SPLAY ATHLETIC SIZING CHART
For more information on sizing, and to download our handy size measurement guide, go to the Size Guides page.